Some stories are meant not to end well

“How come no one is coming to my store anymore?” Some stories are meant not to end well. This is one of them but it still has a lesson to offer. SETTING THE STAGE A few years back I worked in sales, as a manager. The first client I had to manage a campaign for…

On what do you focus most?

  When you want to “beat the competition”, do you focus most on what it does or the customer’s problem? Here’s why the latter can help you make a real difference. “It is hard to see a great product that is sitting on the shelf and it is not moving simply because you don’t have…