When you can avoid being caught by inertia

. Constant change makes some people and companies stop growing and become risk-averse. Here’s how you can keep thriving on your hunger for success instead. THE STORY ARK OF AN IDEA… Guy and Carl were both in college. Wondering what they would do for their Marketing class’ semester assignment. During one of their brainstorms, the…

“You’re kidding me” or when authenticity turns out to be fake

A group of people spreads the word that your company; ABZ, isn’t environmentally friendly. That, at the opposite, ABZ is a big polluter. Somebody else publicly calls out one of your products to be a fraud. If none of these allegations are true, you could possibly sue these accusers. On what ground? False or misrepresentation….

What helps growing and mastering different skills

  “This shouldn’t happen.” In our desire to grow and master different skills, there’s something (very basic) we often forget. A baby fails at walking her first step, she’s cute. Once an adult, that same person fails at starting her first business, she’s a loser. She’s still learning to succeed, no? Failure’s definition, as a…

When short-term rewards can’t prevent you from reaching a long-term goal

  Popular belief says “You need to sacrifice short-term rewards to reach your long-term goals”. Evidence-based researches prove otherwise. Achievements stir up reactions like amazement; “I don’t know how he/she did it but wow!” Another is defeatism; “I’d never be able to do that”. Defeatism rests in part on the fact that Humans are bad…

Because it’s ok to miss out (on something) for a good cause

  “How to make sure I’ll be there when the next big thing comes around?” What if you went to pick what’s your thing instead? The fear of missing out on an opportunity or something that might increase one’s chances of success is very common. It’s known as FOMO. Wanting to belong (to a group…